First, check the outside of your property. This is what buyers will first see and what will give them their first impression. So, make sure your yard is clean and that your bushes and trees are pruned. Take a walk around your property yourself and see how much curb appeal it actually has. In most cases, increasing your curb appeal is simply down to tidying and cleaning a bit.
Next, you have to make sure that your motivation is a private affair. When you tell people what motivates your sale, they are able to use this to their advantage, not yours, particularly if they are working with a good real estate agent. If people really want to know why you are selling, try to be obtuse about it. A good excuse is saying that your needs have changed. This could mean absolutely anything. They will likely hear exactly what they want to hear, and usually in a positive light. For instance, they might think you are able to afford something bigger and better now. Another possibility is that they believe your kids have moved out and you want to downsize. Either way, people will always believe that you have a genuine reason for a sale that is not financially motivated.
The final thing is that you must do your research before you set a price. You must understand that the maximum you will ever get, if you’re lucky, is the asking price. What you should aim for is to get a sale price that is as close to the asking price as possible. If you ask too much, you may push potential buyers away. At the same time, if you set a price that is too low, you will find suspicious buyers who expect that something is wrong with your home. Then, there is the fact that you will never be able to sell your home for more than the asking price, meaning that you hurt your own pocket by setting the price too low.